TORONTO, Dec. 11, 2018 – The Metro Toronto Convention Centre kicked off the festive season with the unveiling of their first-ever holiday windows. The impactful installation will showcase the work of 8 local artists whose pieces will be auctioned off at the end of the season with all proceeds going to Toronto’s Daily Bread Food Bank.
The window installation, which is located along the Front Street entrance of the MTCC, showcases each artist’s depiction of the holidays and reflects the cultural, ethnic and denominational backgrounds that make up the city of Toronto.
“We are proud to celebrate diversity and give back to our community this holiday season,” says Lorenz Hassenstein, General Manager at the Metro Toronto Convention Centre. “We hope to see many come out and witness the talented artist’s works and participate in the auction which is for this great cause.”
The holiday season can be challenging for individuals who simply can’t keep up with the rising costs of food and housing. The funds raised will help Daily Bread Food Bank continue to make a difference in the lives of those in the community who face food insecurity. The charitable organization supplies food to nearly 200 food programs across Toronto.
“The giving season is a time to reflect on the well-being of our neighbours and the community at large,” says Neil Hetherington, CEO of the Daily Bread Food Bank. “Through this partnership, the Metro Toronto Convention Centre is playing a critical role in shinning a light on issues that matter the most.”
“The holiday installation was inspired by our commitment to make a positive impact in our community and to bring holiday cheer to Toronto. MTCC is more than a convention and trade show facility, we’re also a committed neighbour serving the communities where we live and do business,” added Hassenstein.
The large holiday-themed pieces will be on display from December 10th through until January 14th and will be auctioned to the public online here https://www.givergy.ca/mtccart4to from December 10th through to the 23rd. To learn more, please visit www.mtccc.com/MTCCArt4TO.
About the Metro Toronto Convention Centre
The Metro Toronto Convention Centre is Canada’s number one convention and trade show facility. Over the past 34 years, the Centre has hosted over 20,000 events and has added $6.3 billion in direct spending economic impact to the community. For further information, please visit www.mtccc.com.
About Daily Bread Food Bank
Daily Bread Food Bank works towards long-term solutions to hunger and runs innovative programs to support people on low incomes. Daily Bread distributes shelf-stable food, as well as fresh-cooked meals and provides support to over 120 member agencies and 170 food programs across Toronto, including food banks and meal programs for shelters and drop-ins. Daily Bread also publishes the influential Who’s Hungry Report, an annual survey that provides qualitative and quantitative data and analysis about food and income insecurity in Toronto to all levels of government and sector stakeholders. To learn more, please visit www.dailybread.ca.
Melanie Wade, Social Media and Communications Specialist
Metro Toronto Convention Centre
T: (416) 585-8504